Villa Nettuno

Behind its splendid historic facade, guests will discover all the amenities our modern age has to offer, and can enjoy a unique combination of individual design, outstanding levels of comfort and traditional elegance. Stay with us and be guaranteed to enjoy an ocean view on the Amalfi Coast.

Along with a physical transformation, Villa Nettuno is undergoing a rebranding to appeal to a new set of clients.  Our goal is to raise brand awareness.  Our target demographic is travel enthusiasts aged 28 - 40 who have additional disposable income now for luxury travel, but want to still appreciate the boho free living lifestyle. Those who love Coachella, will love Villa Nettuno. 

Photography will be a fundamental pillar in rebranding Villa Nettuno as we will utilize personal photos of the family who runs the Villa, as well as take glamour shots of the location to emphasize the beautiful Amalfi aesthetic. Other rebranding goals include adding in a “lifestyle” blog to the hotel site which will include local Positano recipes, tips to utilize while your visit, as well as curated gifts that you can purchase for your friends and family. 

In order to play off the strengths of the business, we will focus on emphasizing the beautiful views and comfortable stay that Villa Nettuna offers, instead of the amenities. We will push the concept of having a stay that is as local as possible.  The colour scheme will invoke memories of great food and a lovely time on a beach, but in a more muted elegant sense to appeal more to an older demographic vs family travellers. 

Our brand tone will be personal, honest, helpful but still professional. We want clients to take comfort they have made the right choice. We want to be the new iconic luxury hotel choice in Positano for a new generation of travelers.